News & Markets

Dynamic readership – an indicator of a good economy


The development of our readership is not only an economic consideration for us as a publisher of trade journals. Most importantly, we see it as an indicator for the technical development in regions in which the building material autoclaved aerated concrete is on the upswing.

The steady increase in subscriptions of AAC worldwide – particularly in India – shows that the appreciation of this trade journal in the autoclaved aerated concrete industry is gratifyingly high and indicates which markets are currently developing most dynamically. Experience has shown that the markets where information is in demand are also the ones where the most movement occurs in the medium- and long run.

This impression is also confirmed by the reader feedback. We receive many inquiries from India, often related to technical questions which can in most cases be answered by referring to selected published articles from industry suppliers. In return, if you have knowledge to share to the AAC professionals all around the world, feel free to send us your proposal.

We hope to continue to have such an active readership and look forward to any feedback from the international autoclaved aerated concrete industry and to personal meetings at trade fairs and conferences. You will find a separate reader survey (loose sheet) in this issue. You are more than welcome to give us your personnel feedback. Every single feedback form will be included in a draw for one of three exclusive high-value Samsonite trolleys or 25 one-year subscriptions of AAC worldwide (print and e-paper).

Due to the current situation, I wish you and your families above all health and strength. Only together we can overcome this crisis and ensure that we will emerge from it with a strengthened community.

Yours sincerely,

Michael von Ahlen